Performance delle campagne medicali su Meta (CTR, CPC, CPA, ROI) Le campagne pubblicitarie nel settore medicale e sanitario su Facebook e Instagram mostrano, in media, metriche leggermente differenti rispetto alla media di tutti i settori. In base ai benchmark...
L’integrazione di risposte basate su Intelligenza Artificiale (AI Overview) nei motori di ricerca sta rivoluzionando l’esperienza utente e il panorama della SEO. Google, con la sua Search Generative Experience (SGE), e Bing (tramite ChatGPT integrato) offrono oggi...
LinkedIn è spesso visto come un social network per professionisti, uno strumento per fare networking e trovare contatti. Ma sapevi che le pagine aziendali su LinkedIn possono anche apparire su Google? Questo è un grande vantaggio perché può aiutare il tuo brand a...
Non basta pubblicare tanto: Molte persone pensano che pubblicare tanti post sui social sia il modo migliore per farsi notare. Ma non è proprio così. Pubblicare più post non sempre vuol dire avere più visibilità. Gli algoritmi dei social, come quelli di Facebook e...
Il risveglio del marketing B2B Il mercato business-to-business (B2B) sta vivendo una vera e propria rivoluzione nel campo del marketing. Per decenni, le aziende B2B hanno sottovalutato l’importanza di strategie di marketing strutturate, concentrandosi...
Il customer journey, o “viaggio del consumatore,” è un concetto intramontabile che gioca un ruolo fondamentale nell’ambito del marketing. In questo articolo, esploreremo il significato del customer journey e come sia evoluto nel contesto del...
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