L’analfabetismo funzionale è un problema spesso sottovalutato che influisce significativamente sulle campagne di comunicazione digitale. In questo blog post, esploreremo cosa sia l’analfabetismo funzionale, come possa influenzare negativamente le strategie...
Tendenze alimentari del 2021. Quali saranno gli alimenti e i cibi destinati a fare tendenza sugli scaffali dei supermercati e nelle cucine dei consumatori è un quesito fondamentale la cui risposta è di fondamentale importanza sia per il settore retail che per gli...
Torna a crescere il numero di PMI, grazie anche agli investimenti. Questo è quanto risulta dal Rapporto Cerved PMI 2017 che mostra chiari segnali di miglioramento dello stato di salute delle imprese. I dati più recenti indicano che la ripresa si sta rafforzando tra le...
Nielsen ha Individuato cinque cluster che rappresentano la nuova società italiana: Traditional, Silver, Mainstream, Low price e Golden. Questa negli ultimi anni è mutata profondamente: avanzamento dell’età media, riduzione del tasso di natalità, rivoluzione digitale,...
Facciamo il punto sul turismo in Italia nel 2016 con i dati recentemente pubblicati dall’ISNART (l’Istituto Nazionale per le Ricerche Turistiche di Unioncamere). A consuntivo nel 2016 le presenze nelle strutture ricettive sono state di circa 400 milioni. Un’analoga...
Gli italiani (e gli europei) e il “gusto”: è un ritratto per certi versi inaspettato quello che emerge da una ricerca commissionata da Coca-Cola (in tutta Europa) a YouGov, per esplorare l‘esperienza multi-sensoriale di gustare cibi e bevande, le preferenze e i luoghi...
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