La transizione dal modello AIDA al Customer Decision Journey (CDJ) Il modello AIDA (Attenzione, Interesse, Desiderio, Azione), introdotto da E. St. Elmo Lewis nel 1898, ha dominato il pensiero di marketing per oltre un secolo. Tuttavia, l’avvento dell’era...
Evoluzione dl Marketing Il marketing è un’attività fondamentale per il successo di qualsiasi business, grandi o piccoli che siano. Nel corso dei decenni, il marketing ha subito profonde trasformazioni, adattandosi ai cambiamenti delle esigenze dei consumatori e...
La FOMO, o “Fear of Missing Out”, è un fenomeno psicologico che descrive l’ansia o la preoccupazione di perdere qualcosa di importante o divertente che sta accadendo altrove, spesso amplificata dall’uso dei social media. Questa sensazione può...
Il libro “Il Paradosso della Scelta – Perché meno è più” di Barry Schwartz (titolo originale The Paradox of Choice: Why More Is Less) suggerisce che ridurre le opzioni dei consumatori può diminuire l’ansia durante la fase di acquisto. Schwartz...
L’analfabetismo funzionale è un problema spesso sottovalutato che influisce significativamente sulle campagne di comunicazione digitale. In questo blog post, esploreremo cosa sia l’analfabetismo funzionale, come possa influenzare negativamente le strategie...
Tendenze alimentari del 2021. Quali saranno gli alimenti e i cibi destinati a fare tendenza sugli scaffali dei supermercati e nelle cucine dei consumatori è un quesito fondamentale la cui risposta è di fondamentale importanza sia per il settore retail che per gli...
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