Il tone of voice aziendale è uno degli strumenti fondamentali per costruire un’identità di marca solida e riconoscibile. Si tratta del modo in cui un’azienda comunica con il proprio pubblico attraverso i vari canali, come il sito web, i social media, le...
In un’epoca in cui la digitalizzazione ha trasformato profondamente il panorama della comunicazione, la radio continua a mantenere un ruolo rilevante, specialmente dal punto di vista commerciale. La sua capacità di raggiungere un pubblico vasto e diversificato,...
Nel mondo della politica, comprendere la mente dell’elettore è tanto cruciale quanto capire la mente del consumatore nel marketing. La fusione tra il processo decisionale degli elettori e i principi di marketing offre una lente unica attraverso cui possiamo...
Il Modello ABCD di Google è un framework che descrive il percorso che i consumatori seguono online prima di effettuare un acquisto o una conversione. Il modello si basa su quattro fasi: Attract, Brand, Connect e Direct. Vediamo cosa significano e come possono essere...
Il Lean Marketing è un approccio strategico basato sui principi del Lean Thinking, originariamente sviluppato nel settore manifatturiero per ottimizzare i processi e ridurre gli sprechi. L’obiettivo principale del Lean Marketing è creare valore per i clienti,...
Rosser Reeves è stato uno dei pubblicitari più famosi del XX secolo, soprattutto per aver sviluppato il concetto di “Unique Selling Proposition” (USP), ovvero la proposizione di vendita unica. La sua idea di USP sosteneva che ogni prodotto dovrebbe avere...
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