Quando si crea un logo, si ha a che fare con diversi elementi del logo stesso come il pittogramma il logotipo. Elementi che possono generare confusione nel considerare l’uno o l’altro parlando del logo, ma di certo non sono sinonimi. ...
Questo è il periodo dell’anno in cui le aziende iniziano a concentrarsi sulla pianificazione per l’anno successivo. Tuttavia, le incertezze portate dalla pandemia di coronavirus rappresentano un ostacolo non indifferente nella capacità di prevedere ciò che...
In un periodo di crisi la maggior parte delle aziende si trova a dover convivere con un aumento dei costi e una contestuale riduzione delle vendite. In attesa che il motore dell’economia riparta le aziende hanno quindi bisogno sia di misure estemporanei sia...
All’inizio del processo di pianificazione del marketing i responsabili delle decisioni strategiche (la proprietà, i soci, i dirigenti, …) devono evidenziare determinati elementi: che cosa si sta vendendo a chi in ogni caso: che tipo di attività si sta svolgendo...
Uno dei maggiori pericoli nel fare impresa è il rischio dell’AUTOREFERENZIALITÀ, ossia essere convinti dell’assoluta bontà del proprio prodotto e che questo basti a decretarne il successo. Se vivessimo in una bolla probabilmente questo potrebbe anche verificarsi, ma...
PIANIFICARE NON SIGNIFICA RINVIARE L’AZIONE, MA GARANTIRGLI MAGGIORI OPPORTUNITÀ DI SUCCESSO La pianificazione di marketing, dopo oltre mezzo secolo di teoria e pratica, continua ad essere una grande sfida, mai vinta. Questa sfida diventa sempre più difficile mano a...
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