Il libro “Il Paradosso della Scelta – Perché meno è più” di Barry Schwartz (titolo originale The Paradox of Choice: Why More Is Less) suggerisce che ridurre le opzioni dei consumatori può diminuire l’ansia durante la fase di acquisto. Schwartz...
Il Lean Marketing è un approccio strategico basato sui principi del Lean Thinking, originariamente sviluppato nel settore manifatturiero per ottimizzare i processi e ridurre gli sprechi. L’obiettivo principale del Lean Marketing è creare valore per i clienti,...
Whatsapp Business è l’evoluzione di WhatsApp, l’app gratuita per inviare messaggi ed allegati utilizzata ogni giorno da miliardi di persone. Fu inventata nel 2009 da Jan Koum e Brian Acton è stata poi acquistata da Facebook nel 2014 per circa 20 miliardi...
Nielsen ha Individuato cinque cluster che rappresentano la nuova società italiana: Traditional, Silver, Mainstream, Low price e Golden. Questa negli ultimi anni è mutata profondamente: avanzamento dell’età media, riduzione del tasso di natalità, rivoluzione digitale,...
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