+39 349-4742729 info@ivandimarco.it
da Ivan Di Marco | Set 17, 2018 | Fare Marketing
La Unique Selling Proposition, spesso come acronimo USP, che in italiano potrebbe essere tradotto come argomentazione esclusiva di vendita, è un modello teorico di funzionamento della pubblicità formulato da Rosser Reeves negli anni quaranta. Secondo tale principio...| Cookie | Durata | Descrizione |
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