Il tradizionale modello AIDA (Attenzione, Interesse, Desiderio, Azione) ha guidato le strategie di marketing per decenni. Tuttavia, nell’era digitale, il comportamento dei consumatori è diventato più complesso e non lineare. Il Customer Decision Journey (CDJ) di McKinsey offre una prospettiva più accurata e funzionale del processo di acquisto del moderno consumatore online.
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