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da Ivan Di Marco | Gen 29, 2017 | Fare Marketing
Al Ries e Jack Trout nel loro libro “Positioning: la conquista della posizione vincente” hanno introdotto il concetto di posizionamento nella disciplina di marketing. Secondo i due autori il posizionamento “non è ciò che fate a un prodotto ma è ciò che fate alla mente... da Ivan Di Marco | Gen 25, 2017 | Fare Marketing
Quando l’economia è florida l’ottimismo sostiene piani di sviluppo e investimenti. Al contrario, in periodi di recessione, la maggior parte delle imprese si affanna a tagliare costi e spese. In questa frenesia quelle che sembra più ovvio ridurre sono le spese di...| Cookie | Durata | Descrizione |
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